Chessington Industrial Estate
Wayfinding and Community Identity
Chessington Industrial Exchange is a community-led platform designed to connect the people, services, and waste within Chessington Industrial Estate. The project explores how graphic design, branding, and digital tools can make invisible systems visiblehighlighting the people behind the estate while creating new opportunities for reuse and collaboration. By combining a strong visual identity, wayfinding, and a web-based service, the project reimagines industrial waste as a shared local resource and the estate as a connected community rather than a collection of isolated units.
Chessington Industrial Exchange is a community-led platform designed to connect the people, services, and waste within Chessington Industrial Estate. The project explores how graphic design, branding, and digital tools can make invisible systems visiblehighlighting the people behind the estate while creating new opportunities for reuse and collaboration. By combining a strong visual identity, wayfinding, and a web-based service, the project reimagines industrial waste as a shared local resource and the estate as a connected community rather than a collection of isolated units.
Client
Kingston Council • Community Brain
Kingston Council • Community Brain
Role
Graphic Designer • Researcher
Graphic Designer • Researcher
Main focus
UX • Brand Identity • Community Identity • Wayfinding
UX • Brand Identity • Community Identity • Wayfinding
Year
2025
2025
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An app connects the members of the industrial estate as a community bulletin as well as a place to share their waste with the surrounding community
An app connects the members of the industrial estate as a community bulletin as well as a place to share their waste with the surrounding community
Co-designed the logo with the residents of the estate to showcase the "invisible hands" that build London
Co-designed the logo with the residents of the estate to showcase the "invisible hands" that build London
Colors inspired by colors found around the estate
Colors inspired by colors found around the estate
Wayfinding helps connect the community and establishing a sense of "place"
Wayfinding helps connect the community and establishing a sense of "place"
Designed by a human. No Ai used.
Design
Design
Josie Bachman
Josie Bachman
Scope
UX • Brand Identity • Community Identity • Wayfinding