Impressions Designing dialogue:
A playful response to big issues
Packaging, Concept, Art Direction
Impressions is a game design project born from my frustration with global polarisation. Using behavioural psychology, visual language, and tactile interaction, I designed a system that slows conversations and helps people identify shared values. From prompts and symbols to packaging and material choices, every touchpoint is designed to reduce pressure, encourage listening, and turn abstract ideas like empathy and understanding into something people can physically experience.
Impressions is a game design project born from my frustration with global polarisation. Using behavioural psychology, visual language, and tactile interaction, I designed a system that slows conversations and helps people identify shared values. From prompts and symbols to packaging and material choices, every touchpoint is designed to reduce pressure, encourage listening, and turn abstract ideas like empathy and understanding into something people can physically experience.
Client
Masters Final Project
Masters Final Project
Role
Art Director • Graphic Designer • Artworker
Main focus
Main focus
Packaging • Concept • Art Direction
Packaging • Concept • Art Direction
Year
2025
2025
← Back
← Back
Players find themselves on the values graph to connect over shared values, a practice used in behavioural psychology to connect people
Players find themselves on the values graph to connect over shared values, a practice used in behavioural psychology to connect people
The cards are open-ended, aiming to create conversation
The cards are open-ended, aiming to create conversation
Players stamp as they answer questions based off how they are feeling. Craft is used to create fluid and mindful conversation.
Players stamp as they answer questions based off how they are feeling. Craft is used to create fluid and mindful conversation.
Packaging design
Packaging design
Designed by a human. No Ai used.
Design
Design
Josie Bachman
Josie Bachman
Scope
Branding • Research • Packaging • Printing • Art Direction