Community Resilience • Sustainability
Chessington Industrial Estate UX & Brand Identity
Chessington Industrial Exchange is a community-led platform designed to connect the people, services, and waste within Chessington Industrial Estate. The project explores how graphic design, branding, and digital tools can make invisible systems visiblehighlighting the people behind the estate while creating new opportunities for reuse and collaboration. By combining a strong visual identity, wayfinding, and a web-based service, the project reimagines industrial waste as a shared local resource and the estate as a connected community rather than a collection of isolated units.
Creative Conscience Service Design Bronze Award Winner
Problems Discovered
The Background
The original brief from Kingston Council was to carry out a material audit of the waste produced around the estate and explore opportunities that could emerge from it. Through on-the-ground research and conversations with people working on the estate, my team and I realised the issue wasn’t just waste, it was also a lack of community. Despite working just minutes apart, many businesses were disconnected, with no central hub or shared identity.
Our response was to create a digital portal (supported by an app) and a strong brand identity with an overall visual language that reframes the estate as a welcoming, connected place; one that feels like a community, not just somewhere you go to work.
