Speculative Design Branding & Product development
Set in 2142, REMNT imagines a world where nature has collapsed and fragments of the past (soil, moss, petrichor) are hoarded and inhaled as luxury commodities by the ultra-wealthy.
This speculative project explores themes of ecological loss, elitism, and the commodification of memory through narrative design, material experimentation, and branding exploration of the future of luxury.
Dubai, 2142. No forests.
No fertile land.
No memory of real pine.
Nature survives as a simulation.
For the rich, luxury is the past. REMNT is soil from 2050, the year the last tree fell, compressed into
a single-use relic.No shops. No networks.
A drone delivers. Retina scan. Capsule locks.One inhale of a
vanished world.Not to be sold outside known contacts.For this project, I focused on world-building through creative writing, personas, and moodboarding to construct a believable future around which the brand and product could exist.
Visually, I was inspired by the performative ultra-minimalism of brands like Aesop, that self-aware, elevated tone, including the use of superfluous glyphs such as Ø that often signal luxury rather than linguistic necessity.
I also researched the future of luxury branding, where mixed typography is becoming more prevalent, and reflected this by combining a restrained sans serif with a more expressive script in the logo.
